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GOOGLE ANALYTICS 4 SETUP

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Prepare For The Future With Google Analytics 4

So now is the time to make Google Analytics 4 your cross-platform Analytics solution. We will begin sunsetting Universal Analytics

— the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023.

Make the move over to Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits.

Publish Date: Mar 16, 2022 | Author: Russell Ketchum, Director, Product Management, Google Analytics